This ya lookin' at?

Friend, you will recognize your "ideal customer" If you saw one?

Often when I ask this question, I hear about all the things they want a customer, but rarely do they know that they work best with and why. An impetus and a checkbook should not be the only requirements. You have a conversation that goes beyond demographics. Your skills meet their needs? What do share a common perspective on business, goals, how you work together?

Do you frequently accept a client that you expected would be just for... only discover you the road they're cost you time, frustration and perhaps even silver? As in dating, there must be compatibility in your customer relationships. This is why it is critical that you can discover, your potential customer is someone who you can do your best work with any ' which energizes and inspires you.

What happens here?

In order to answer, I wish to emphasize, first and foremost, we are all human beings humans... just know that the less-than-ideal client for us will be ideal for someone else. It is essential to recognize the ideal client when you encounter one, so you lose no time their (your) forming a client relationship will be a struggle.

Why is it important?

If early, you can indicate a potential prospect is right for you, you will waste the weeks, months or years trying to "change" their or you something or you.

There are 3 deep truths on client relations:

1. The client you choose is that you GET.
2. You are ultimately responsible for your despair or inspiration - because you have selected the client.
3. You cannot change a client or "doing" their ideal. The client has their own way, based on their own needs of beliefs, desires, motivations and objectives.

Take a moment now and ask yourself the following question: "what qualities would be"my ideal client"absolutely need to possess in order for me to do my best work with them." Don't forget that the qualifications are not the circumstances... Change in circumstances, qualities rarely are. Examination with a perspective, they are ideal or not, be honest and don't worry about referring to those that they could be ideal for people. Perspective and you will be happier at the end of the day.

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