I would like to share with you how I helped one of my clients who operated a sea restaurant food company. Say called Mr. Jones. Mr. Jones had attended one of my seminar generation lead and immediately after that there was a free session with me to talk to his work. In this meeting, I discovered that he wanted to solve several problems:
Time management: at the time, Jones and his two brothers and sister worked 100 hours per week, for a total of 400 hours per month. Although he booked revenues of $250,000 of four restaurants, he and his brothers and sisters to only take $ 2,000 home income.Profit and sales question: at that time, Jones had inconsistent sales and profits. A few months were good sales and other poor sales. In addition to this problem was that he had only good and bad sales with the same time that competitors had good and bad times sales. This makes its restaurants such as commodity and he loved that.Systems: he told me that he did not have a good system in place, which made him 100 hours per work week. Part of this problem came from the years brain conditioning of his father, where when his father started the restaurants should stay every day and never delegate his company.
As I helped, it took me about four months make u-turn de l'entreprise, here's what I did to help:
In the beginning, I have the helped change their State of mind that business must be profitable businesses that provide passive income. This objective is at the end of the spirit that they want to achieve. Another battle was that I had very engaging conversations with each of them and empower them so that they understood that if they want different results, they had to change the way they think, what they think and change what they relate to change. Only from there, and after I their ability and hold them accountable, that they were willing to work on the table.From, I addressed the issue of managing time first. Each of them worked 100 hours per week with only pay take home $2,000. This rendered the hourly rate of $5 and they were not happy with that. From there, what they have done is to set this as the hourly rate that they wanted to achieve. Once they who put in place, we have worked on identifying the hours they work each week, those that generate the most money and that those who produce not too much money. After this identification, we knew that those that they should focus more to increase their hourly rate, and that we have created a block log schedule for each of them where they must follow the 90% of the time. Other activities not contributing to increase their hourly rate, we delegate their staff. We found and trained personnel potentially able to accomplish the tasks that have been delegated. Result, they work 40 hours a week by using month.To 4th dealing in addition, we worked on the development of systems. First identify us activities which are annually per semester, quarterly, monthly, per routine tasks are weekly and daily. Here identify us their current operating procedures and edit them. Then, we found people and backsup right system to track the results of the system. We used 4 lever specified to develop systems. We focus on systems in the areas of service delivery and distribution, people more education, system and technology and last is the system measurement (measurement operations) .We also worked on the increase in sales and profits. Within 4 months, profits have increased over 300%. First of all we did was to test and measure their sales and profits. In this case, we identified each area that needed to be improved: namely the profit margin, the average amount of sales, the # transactions, the conversion rate and the number of tracks. Then, we improved every area, beginning with the margin and the average sales amount. We examined the current menu and stream lined the menu for more high probability of dishes that people would order and get rid of the rest. We have created some lunch and dinner package and which promotes. We have calculated the minimum quantity average sales per table and created the list of beverages and food so that the server can get when they see clients. Conversion rates, we have created several irresistible offer so that they would come to visit restaurants when they saw our advertisements and promotions. To improve number of leads we created referral cards, banners, advertising and other companies with vouchers, etc. works.
What we at 4 months last did is. Possible coaching these changes because 3 areas of implementation of the plans are executed, are the new supported awareness on what they should do, that the owners were appropriating for changes and that I hold them accountable every week to ensure that they are doing what they intend to make.
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